Content Writer · Copywriter · Ghostwriter · Translator

Aylin
Kadirova

I turn complex ideas into clear content people want to read and act on.

Content writing, copywriting and multilingual communication for B2B, fintech, education and digital brands.

With a background in Linguistics and Information Technologies, I combine research, editorial precision and technical understanding to create useful, engaging content across five languages.

BulgarianEnglish · C1German · B2TurkishRussian · B2
Aylin Kadirova, content writer and copywriter

About me

Language, research and digital communication

I’m a content writer, copywriter and translator with a background in Linguistics and Information Technologies. My work sits at the intersection of language, research and digital communication.

I’ve worked across B2B, fintech, education, technology and lifestyle content, creating everything from long-form articles and books to landing pages, email campaigns and multilingual editorial projects. My portfolio also includes self-initiated digital marketing and language-technology case studies that show how I approach strategy, testing and quality assurance.

I’m particularly interested in projects where complex information needs to become clear, useful and engaging for a real audience.

Languages

Bulgarian · English · Turkish · German · Russian

Strengths

Research · Storytelling · SEO · Multilingual Content · Digital Marketing

Background

Linguistics · Information Technologies · English Education & Methodology

What I do

Services

01

Content Writing

Research-based articles, blog posts, website content and editorial pieces shaped around the audience, brand voice and purpose. Clear, engaging content built to inform, connect and support long-term visibility.

02

Copywriting

Landing pages, email campaigns, social media copy and promotional content written with clear goals in mind, from engagement and lead generation to stronger conversion.

03

Ghostwriting

Books, long-form articles, thought leadership content, reports and research-based editorial projects written in your voice.

04

Translation & Localisation

Multilingual content adaptation across Bulgarian, English, German, Turkish and Russian, with attention to tone, cultural nuance and contextual accuracy.

Selected expertise

Where my skills come together

01

Fintech & Crypto

Technical explainers, performance copy and compliance-aware communication for complex financial products and topics.

02

B2B & SaaS

Website content, thought leadership and conversion-focused copy that makes products and services easier to understand.

03

Education & Language

Learning content, multilingual QA, translation and language-technology projects grounded in linguistic precision.

04

Digital Marketing

Social media, paid campaign concepts, email, landing pages, SEO and full-funnel portfolio case studies.

Portfolio

Selected Work

From fintech and technical writing to multilingual content, email and digital campaigns, these projects show both the final copy and the thinking behind it.

Browse All Work

Filter the portfolio by the type of work most relevant to you.

Fintech Performance Copywriting & Digital Marketing Case Study

TradeSFT — Trade with context, not noise.

Preview of TradeSFT fintech performance copywriting and digital marketing case study
FintechPerformance CopywritingDigital MarketingMeta AdsLanding PageEmail

Product-based spec campaign for a real crypto trading workspace, covering positioning, audience strategy, Meta ads, landing page copy, lifecycle emails, short-form scripts, A/B testing and compliance-aware financial communication.

View Case Study

Fintech Technical Writing Sample

Crypto Backtesting Explained: How It Works, Key Metrics, and Common Pitfalls

Preview of Crypto Backtesting Explained technical article
FintechTechnical WritingCryptoSEOEducational Content

Educational fintech explainer covering how crypto backtesting works, key performance and risk metrics, trading costs, common testing mistakes, responsible interpretation of results and basic SEO publishing details.

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Language Technology & Quality Assurance Case Study

AI-Assisted Language Content Quality Assurance

Preview of AI-Assisted Language Content Quality Assurance
AI ContentLanguage QAPrompt DesignPython ValidationEnglish / German

Independent language-technology case study demonstrating a structured workflow for designing, validating and reviewing English listening lessons for German-speaking adult learners, with deterministic checks, human review gates and evidence-aware QA.

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Academic Software & Language Technology Case Study

Dictionary Assistant — API-Powered English-Bulgarian Lexical Tool

Preview of Dictionary Assistant — API-Powered English-Bulgarian Lexical Tool
JavaAPI IntegrationLanguage TechnologyTechnical DocumentationQA

University software case study combining Java engineering and language technology: external dictionary and translation APIs, structured lexical data, console UX, file operations, architecture review, QA planning and technical evaluation.

View Case Study

Published B2B Article for a Bulgarian SaaS Company

Как да отговаряш на клиентите си 24/7 без екип

Sample excerpt

Клиентът пише. Иска цена, пита за услуга, търси свободен час или иска бърз отговор, преди да вземе решение. Вижда какво предлагаш, харесва го и прави най-естествената крачка - свързва се с теб. Проблемът е, че ти не си онлайн в този момент. Отговаряш, но вече е късно. Междувременно клиентът е намерил друг бизнес, който е реагирал по-бързо. Това не се случва, защото услугата ти не е добра или защото не държиш на клиентите си. Случва се, защото в много малки и средни бизнеси комуникацията все…

B2B SaaS Business Blog Bulgarian

Long-form business article combining educational content with natural product positioning. Client identity withheld for confidentiality.

View sample

Клиентът пише. Иска цена, пита за услуга, търси свободен час или иска бърз отговор, преди да вземе решение. Вижда какво предлагаш, харесва го и прави най-естествената крачка - свързва се с теб. Проблемът е, че ти не си онлайн в този момент.

Отговаряш, но вече е късно. Междувременно клиентът е намерил друг бизнес, който е реагирал по-бързо. Това не се случва, защото услугата ти не е добра или защото не държиш на клиентите си. Случва се, защото в много малки и средни бизнеси комуникацията все още зависи изцяло от това кога собственикът ще види съобщението. А днес това вече не е достатъчно.

Защо толкова много бизнеси не успяват да отговарят 24/7

Ако управляваш малък или среден бизнес, най-вероятно правиш много неща едновременно. Отговаряш на клиенти, организираш работата, следиш поръчки, плащания, срокове, публикуваш в социалните мрежи, мислиш за реклама, продажби и обслужване. Комуникацията е важна, но обикновено остава между всички останали задачи. Точно тук започва проблемът. Не защото не искаш да реагираш навреме, а защото всичко минава през теб.

Към това се добавя още нещо: клиентите не пишат само на едно място. Един изпраща съобщение във Facebook, друг в Instagram, трети през сайта, четвърти по имейл. Когато комуникацията е разпръсната, много лесно можеш да пропуснеш нещо, да отговориш твърде късно или просто да изгубиш нишката на разговора.

Това води до хаос, който се усеща в резултатите. Част от запитванията остават без навременен отговор. Други се губят между приложения, чатове и бележки. А когато няма система, цялото обслужване започва да зависи от паметта, свободното ти време и натоварването ти в конкретния ден.

Какво губиш, когато отговорът закъснее

Едно пропуснато съобщение не е просто пропуснат чат - в много случаи това е пропусната продажба, пропуснат клиент и пропуснат шанс да направиш добро първо впечатление.

Представи си салон за красота. Клиент пише, защото иска да запази час. Не получава отговор и след десет минути пише на друг салон. При клиника, консултант, студио или онлайн магазин ефектът е същият. Ако човек не получи яснота навреме, започва да търси друг, който изглежда по-достъпен.

Закъснелият отговор не води само до загубена продажба. Той създава усещане за объркан бизнес. Дори продуктът или услугата ти да са отлични, бавната и непоследователна комуникация може да те направи да изглеждаш неподреден. А когато първото впечатление е такова, доверието спада още преди реалният разговор да е започнал.

За теб това означава и постоянно наваксване: проверяваш отново чатове, търсиш стари съобщения, чудиш се на кого си отговорил и на кого още не си. Вместо комуникацията с клиенти да подпомага бизнеса, тя започва да го забавя.

Published Educational Content for a Bulgarian Language School

Немски език за ученици

Sample excerpt

Немският език е много повече от още едно умение - той може да отвори врати към образование, професионално развитие, пътувания, нови хора и нови възможности из цяла Европа. В езиковия център създаваме обучение, което помага на всеки курсист да напредва уверено и да усеща реалния резултат от усилията си. За нас е важно немският да не остава само в учебниците, затова насърчаваме курсистите постепенно да използват наученото, да се изразяват свободно и да изграждат увереност в ежедневното общуване.

Educational Content Web Copy Bulgarian

Website content presenting German-language learning options for school students in a clear, audience-focused format. Client identity withheld for confidentiality.

View sample

Групово или индивидуално обучение по немски език за ученици

Немският език е много повече от още едно умение - той може да отвори врати към образование, професионално развитие, пътувания, нови хора и нови възможности из цяла Европа. В езиковия център създаваме обучение, което помага на всеки курсист да напредва уверено и да усеща реалния резултат от усилията си.

За нас е важно немският да не остава само в учебниците, затова насърчаваме курсистите постепенно да използват наученото, да се изразяват свободно и да изграждат увереност в ежедневното общуване.

Немски език за деца и ученици

При децата първият досег с чужд език има голямо значение. Затова ние поднасяме материала по достъпен и подходящ за възрастта начин, така че ученето да бъде интересно, разбираемо и приятно. Предлагаме обучение за следните възрастови групи:

1 клас
2 - 4 клас
5 - 8 клас
9 - 12 клас

В началните етапи поставяме стабилна основа и постепенно развиваме речниковия запас, разбирането и умението за общуване. При по-големите и по-напредналите ученици работата става все по-задълбочена, с повече внимание към граматиката, писменото изразяване и свободното използване на немския език.

Програмата, темпото и учебните материали се подбират според възрастта и нивото на учениците, така че всеки да има възможност да напредва последователно и с увереност.

Обучение от начинаещо до напреднало ниво

Можете да започнете от самото начало или да продължите да надграждате знанията, които вече имате. С всяко следващо ниво разширяваме речниковия запас, усъвършенстваме граматиката и развиваме способността за по-свободно и естествено общуване. Обучението включва работа върху слушане, четене, писане и говорене, така че знанията да се развиват балансирано и да намират реално приложение.

Turkish Editorial Content Sample

Türk Dizilerinin Ergenlerin Psikolojisi Üzerindeki Etkisi

Preview of Türk Dizilerinin Ergenlerin Psikolojisi Üzerindeki Etkisi
Psychology Media & Society Turkish

Research-based Turkish feature exploring how recurring themes in television drama can influence adolescents' ideas about relationships, jealousy, control, violence and emotional boundaries.

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German Magazine Content Sample

Künstliche Intelligenz in der Schule: Hilfe oder Gefahr?

Preview of Künstliche Intelligenz in der Schule: Hilfe oder Gefahr?
Education Technology German

German-language magazine feature examining the role of AI in education, from homework and critical thinking to personalised learning and the changing role of teachers.

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Turkish Research-Based Content Sample

Gençler Neden Artık Ev Sahibi Olmayı Hayal Etmekte Zorlanıyor?

Preview of Gençler Neden Artık Ev Sahibi Olmayı Hayal Etmekte Zorlanıyor?
Economy Housing Turkish

Data-led Turkish article examining why home ownership has become increasingly difficult for young people, combining housing prices, inflation, credit conditions, employment uncertainty and market data.

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English Content Sample

Why Business Owners Need a WordPress Maintenance Partner, Not Just a Developer

Preview of Why Business Owners Need a WordPress Maintenance Partner, Not Just a Developer
B2B Content WordPress English

Long-form B2B article explaining the difference between website development and ongoing WordPress maintenance, with a service-oriented marketing angle.

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Spec Digital Marketing Case Study

EN Global Social Media Campaign

Preview of EN Global Social Media Campaign
Social Media StrategyContent PlanningCopywriting

Full organic social media case study covering campaign objectives, target audience, funnel stages, content pillars, platform adaptation, Instagram Stories, a two-week content calendar and campaign measurement.

Spec Performance Marketing Case Study

LinguaFlow Meta Ads Campaign

Preview of LinguaFlow Meta Ads Campaign
Meta AdsPaid SocialAd Copy

Lead-generation Meta Ads case study with cold and retargeting audiences, multiple messaging angles, ad mockups, creative direction, testing ideas and the performance metrics I would monitor.

Spec Performance Marketing Case Study

EN Global Google Search Ads Campaign

Preview of EN Global Google Search Ads Campaign
Google AdsKeyword StrategySEO & UX

Search campaign case study covering search intent, ad-group structure, phrase and exact-match keywords, negative keywords, responsive search ads, landing-page alignment, basic SEO and optimisation logic.

Spec Digital Marketing Case Study

EN Global Book Marketing Funnel

Preview of EN Global Book Marketing Funnel
Marketing FunnelLead GenerationEmail Nurture

Full-funnel marketing case study for an EN Global student book, covering awareness, lead generation, a free sample chapter, five-email nurture, retargeting, conversion, KPIs, A/B testing and stage-based creative direction.

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Spec Landing Page Copy

Speak English with Confidence

Preview of Speak English with Confidence
Landing PageConversion CopyEducation

Four-page landing page concept for private English lessons, combining a clear hero message, personalised positioning, lesson benefits and a direct booking call to action.

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Email Copy Sample

Speak English with More Confidence

Preview of Speak English with More Confidence
Email CopyEducationEnglish

Promotional email for private English lessons, addressing common speaking barriers, presenting tailored lesson benefits and leading readers toward a clear reply-based call to action.

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Email Copy Sample

Your Content Should Sound Native in Every Language

Preview of Your Content Should Sound Native in Every Language
Email CopyTranslation & LocalisationEnglish

B2B service email positioning translation and language adaptation around natural tone, persuasive intent and cultural fit across Bulgarian, Turkish, English and German.

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Email Newsletter Sample

New Events and Discussions in Our Book Club

Preview of New Events and Discussions in Our Book Club
Email CopyNewsletterCommunity

Multi-section newsletter concept for a book community, combining event promotion, community engagement, donation initiatives and repeated calls to action in a visually led email format.

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Health & Wellness Article

Черен кимион: какво представлява и какви са потенциалните му ползи?

Preview of Черен кимион: какво представлява и какви са потенциалните му ползи?
Health Content Research-Based Writing Bulgarian

Research-based health article presenting Nigella sativa, its active compounds, potential benefits, safety considerations and the limits of the available evidence.

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Bulgarian Business Content Sample

От експерти за експерти: Как създадохме перфектната платформа за вашия бизнес

Preview of От експерти за експерти: Как създадохме перфектната платформа за вашия бизнес
Business Content SaaS Bulgarian

Long-form Bulgarian marketing article about a business platform for reservations, payments, automation and customer loyalty.

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Neuroplasticity Writing Sample

The Musician Who Rewired Through Practice

Preview of The Musician Who Rewired Through Practice
Psychology Narrative Writing English

Narrative educational writing that uses musicianship and language learning to explain neuroplasticity through concrete, personal examples.

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Translation Industry Content Sample

Защо да изберете преводаческа агенция, регистрирана към МВнР

Preview of Защо да изберете преводаческа агенция, регистрирана към МВнР
Translation Industry B2B Content Bulgarian

Long-form Bulgarian marketing article for businesses and individuals, covering official translations, legal validity, confidentiality, document legalisation and the practical risks of working with an unregistered provider.

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Translation Industry Content Sample

Why Choose a Translation Agency Registered with the Bulgarian MFA?

Preview of Why Choose a Translation Agency Registered with the Bulgarian MFA?
Translation Industry B2B Content English

English-language B2B marketing article explaining official translations, legal validity, quality control, confidentiality, legalisation procedures and the risks of using an unregistered provider.

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English Health Content Sample

The Hidden Power of Serotonin and Dopamine

Preview of The Hidden Power of Serotonin and Dopamine
Health & Psychology Educational Content English

Accessible English-language article exploring the roles of serotonin and dopamine in mood, motivation, habits, sleep, digestion and overall well-being.

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Copywriting Portfolio

A-Derma Phys-AC Perfect: Review & Opinion

Preview of A-Derma Phys-AC Perfect: Review & Opinion
Beauty Product Review Bulgarian

Editorial-style beauty content combining personal experience, product information and practical usage guidance.

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Copywriting Portfolio

Кокосовото масло: полезно или вредно за нас?

Preview of Кокосовото масло: полезно или вредно за нас?
Wellness Informational Article Bulgarian

Informational content explaining coconut oil, its production, and the differences between refined and unrefined varieties.

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Have a project in mind?

I can help turn the brief into clear, purposeful content.

Content, copy, multilingual communication and digital campaign support, shaped around the audience and the goal.

Get in Touch
100+ content projects5 languagesB2B & B2C experienceLong-form & conversion copy

CLIENT FEEDBACK

A few words from clients I’ve worked with.

Real feedback from writing, editorial and multilingual client projects.

Career

Experience

Oct 2023, Present

Content Writer & Translator

DM Ghostwriting Agency

  • Authored, edited and structured 100+ long- and short-form content projects, including books, articles, website copy, landing pages, email content and social media posts.
  • Translated and localized content between English, Bulgarian, German and Turkish, preserving tone and cultural fit.
  • Researched, fact-checked, proofread and SEO-optimized content across a wide range of topics, evaluating sources for reliability and adapting complex information into clear, reader-friendly copy for international B2C and B2B clients.
2026

Assistant English Language Teacher

LevelUp English Language Academy · University Internship

  • Completed supervised teaching practice in foreign language education, supporting English lessons for children and school-age students.
  • Assisted with lesson preparation, communicative activities, games, storytelling exercises, classroom management and language practice.
  • Provided additional private English lessons, adapting explanations and activities to individual learner needs.
Sep 2025

Multilingual AI Content Creation Intern

Oltrans Translation Agency

  • Created, reviewed and refined Bulgarian and English content for multilingual AI and language-processing projects.
  • Performed translation, localization and linguistic quality checks using SDL Trados Studio to ensure accuracy, fluency and cultural appropriateness.
  • Evaluated and edited AI-generated content, improving grammar, style, clarity and consistency.
  • Applied linguistic and writing expertise across bilingual content development and language-focused projects.
Sep 2021, Oct 2023

Freelance Content Writer

Independent

  • Created persuasive copy for social media, email campaigns and other digital channels, adapting tone and messaging to different audiences and brand goals.
  • Produced SEO-focused content designed to improve organic visibility, support search performance and strengthen brand presence.
  • Developed audience-focused storytelling and promotional content to build engagement, strengthen brand connection and support lead generation.

Academic background

Education

University of Plovdiv "Paisii Hilendarski"

Master of English Education and Methodology

Master’s programme focused on English language teaching, methodology, lesson planning, language acquisition and classroom practice. The programme develops advanced language competence together with the pedagogical skills needed to teach English effectively across different learner levels and educational contexts.

University of Plovdiv "Paisii Hilendarski"

BSc in Linguistics and Information Technologies

A cross-disciplinary degree combining computational linguistics, language technologies, and software development. Key coursework included Programming Languages, Databases, Machine Translation, Computational Linguistics, Networks, and Text Editing, bridging the gap between language and technology in a way few writing professionals can offer.

Ivan Vazov Foreign Language High School, Plovdiv

Secondary Education with Language Specialisation

Graduated with an overall grade of 5.74 out of 6.00. Achieved C1 level in English and B2 level in Russian (CEFR), reflecting a long-standing commitment to linguistic precision and language acquisition throughout both academic and professional work.

Credentials

Certifications

Continuous learning across content marketing, digital strategy, languages and technology.

Google · Coursera

Google AI Professional Certificate

November 2026

Google AI Professional Certificate certificate preview

Completed the full eight-course Google AI Professional Certificate, demonstrating practical AI fluency across brainstorming, research, communication, content creation, data analysis and coding. The programme included 20+ portfolio artifacts, a custom AI solution, effective prompting, output evaluation and responsible use of AI tools for real workplace challenges.

View certificate →

Google · Coursera

Google AI Professional Program — 8 Course Certificates

November 2026

Google AI Professional Program — 8 Course Certificates certificate preview

The complete course sequence behind the Google AI Professional Certificate: AI Fundamentals; AI for Brainstorming and Planning; AI for Research and Insights; AI for Writing and Communicating; AI for Content Creation; AI for Data Analysis; AI for App Building; and AI for App Deployment. Grouped here as one programme to show the full learning path without overcrowding the portfolio.

HubSpot Academy

Content Marketing Certified

Valid Oct 2026 – Nov 2028

Content Marketing Certified certificate preview

Professional content marketing certification covering long-term content planning, content creation, promotion, analysis and growth-focused improvement. It complements my writing portfolio with a structured understanding of how content supports audience development and measurable marketing goals.

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Teacher Record · TEFL Professional Institute

Teaching English as a Foreign Language — 120 Hours

November 2026 · Distinction

Teaching English as a Foreign Language — 120 Hours certificate preview

120-hour TEFL qualification completed with Distinction, supporting my work in English-language education with formal training in teaching English as a foreign language and strengthening the pedagogical foundation behind lesson planning, learner communication and language-focused content.

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NILE Online · Norwich Institute for Language Education

Teaching Skills and Languages — 30 Hours

October 2026

Teaching Skills and Languages — 30 Hours certificate preview

30-hour self-access professional development course in English language teaching. The programme covered receptive and productive skills, teaching frameworks, task and resource analysis, authentic materials, learner motivation, correction, phonology, grammar and vocabulary teaching, and post-course action planning.

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Additional Credentials

Udemy

The Complete Copywriting Course: Write to Sell Like a Pro

March 2025

Copywriting Certificate
View certificate →

Oltrans Translation Agency

Internship in Multilingual Content & AI Translation

September 2025

Oltrans Certificate
View certificate →

Partners Group SK

Increase Your Value on the Labour Market

May 2025

Partners Group Certificate
View certificate →

Учебен Център Просперитет / EU-Funded

German Language B1 Certificate

July 2026

German Language Certificate
View certificate →

Toolkit

Skills & Tools

Writing & Content

  • Copywriting & SEO Content
  • Ghostwriting (books, articles & documentation)
  • Marketing Funnel Copy
  • Email Campaigns
  • Translation & Localisation

Technical

  • HTML, CSS, JavaScript
  • CRM Systems
  • SEO Tools & Google Analytics
  • ConvertBuilder
  • Adobe Tools
  • MS Office Suite
  • TradOS & Other CAT Systems

Languages

  • English, C1
  • German, B2
  • Russian, B2
  • Bulgarian, Native
  • Turkish, Native / Heritage

Let’s work together

Let’s create something worth reading.

Whether you need long-form content, conversion copy, multilingual communication or support with a digital marketing project, I’d be happy to hear about it.